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Marketing Veteran Will Help Enhance Ameritox’s Leadership Position in the Pain Prescription Monitoring Market
Ameritox, the U.S. leader in pain prescription medication monitoring, is pleased to announce that Lori Overstreet has joined Ameritox as senior vice president of marketing and new product development. Overstreet has a wealth of experience and strong knowledge in marketing to both physicians and consumers.
Ameritox CEO Ancelmo Lopes said, “I am very pleased that Lori has joined us to lead our nationwide marketing efforts. She brings with her invaluable leadership experience garnered during tenure with several preeminent healthcare companies like Bausch & Lomb, Bristol-Myers Squibb, Warner Lambert, Schering Plough and most recently PinnacleCare, which she will use to help enhance Ameritox’s leadership position in the pain prescription monitoring market.”
Overstreet comes to Ameritox from PinnacleCare Private Health Advisory where she was responsible for brand development, new product development, strategic planning and launching advertising, marketing and sales initiatives. While at PinnacleCare, Overstreet was instrumental in the creation of the Private Health Advisory market category and a complete rebranding initiative.
“What I found so appealing about Ameritox was how their proprietary methodologies are making a substantial impact on the pain prescription monitoring market. Ameritox is truly helping physicians, payors, and workers’ compensation organizations to provide the greatest protection for their patients, their practices and their businesses,” Overstreet said. “The company’s strong management team has built an excellent business model and is in a position to see continued significant growth through enhanced marketing, outreach and new product innovation.”
From 2002 to 2007, as vice president of marketing for Sylvan Learning, a Division of Educate, Inc., Overstreet built a strong marketing initiative, generating leads, revamping creative, media and interactive campaigns and developing integrated marketing programs for the franchise company’s 1,200 learning centers.
During her seven years at eye-care giant Bausch & Lomb, Inc., Overstreet directed North American Vision Care marketing, served as director of global strategy and spearheaded Bausch & Lomb’s first global new product launch for the ReNu lenscare brand. Overstreet began her career in sales for Bristol-Myers Squibb/Westwood Pharmaceuticals, and then honed her marketing skills at Warner Lambert/Parke-Davis and Schering-Plough.
Overstreet holds an MBA in marketing from the State University of New York at Buffalo and a BA in telecommunications and advertising from Kent State University. In addition to her marketing work, she has led fundraising efforts and other projects for the Guide Dog Foundation, Children Awaiting Parents, and the Hillside Children’s Center.